Scott Welch has devoted the last 15 years to studying performance enhancement and weight loss through dietary intervention. He received a bachelor of applied science degree in nutrition from ryerson university in toronto back in 1998. He later completed a post-graduate certificate in advertising at the institute of communication agencies. He’s had countless interactions with leading scientists, doctors, and hundreds of trainers from around the world, giving him a unique perspective that others lack. He can evaluate the scientific rationale behind various supplements or diets, as well as their potential to produce positive or negative results. This rare combination of skills has enabled Welch to become one of the most sought-after marketing experts in his field. Welch founded MUSCLE INSIDER, Canada's #1 bodybuilding magazine in 2009. He also owns SUPPLEMENTGENIUS.COM, which provides consumers with the most up-to-date information on dietary supplements available today.